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The Pop Star Collab Playbook With Maybelline, Nespresso, and Latin Grammy Winner Joaquina
Adweek 29 Apr 2026
At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work ....
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The Funnel Is Dead: Now What?
Adweek 28 Apr 2026
Conversations with Sephora, SmartCommerce, Liquid Death, and more ....
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Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending
Adweek 27 Apr 2026
Marketing does not advance through opinion. It advances through building knowledge ....
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Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation
Adweek 21 Apr 2026
Challenging some marketing misconceptions about the challenges facing the wine industry ....
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Every Brand Needs An Enemy
Adweek 21 Apr 2026
Every brand needs a competitor you choose to benchmark against and beat ....
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ADWEEK Sports Marketing MVPs 2026 Entries Now Open
Adweek 20 Apr 2026
Entries for ADWEEK Sports Marketing MVPs 2026 are now open. This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands ....
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Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves
Adweek 20 Apr 2026
Three agency leaders on why legacy and fee-based are no longer viable ....
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The Critics Who Panned Justin Bieber’s Coachella Set Missed the Point
Adweek 15 Apr 2026
Justin Bieber didn’t stage a concert that underdelivered. He staged a different format entirely ....
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