We’re celebrating two major milestones for open-source measurement 📊 Join Google Product Leads Katie Munro and Lynn Xie for our next Meridian Discord Community livestream. We are diving deep into the General Availability launch of Meridian GeoX and the latest innovations in Meridian. We’re covering: 🚀 Meridian GeoX: Our new publisher-agnostic geo-incrementality solution to calibrate your MMM with causal truth 👾 Full funnel MMM: Capture the full-funnel value of Brand ROI 📈 Agentic Skills: Streamline your workflows directly in your terminal 🗓️ Sept 8, 2026 🔗 RSVP on Discord: https://goo.gle/4qUpYGl
Google Analytics
Technology, Information and Internet
Mountain View, California 593,100 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Adding a contact or newsletter form to your website is the first step to generating leads. But how do you know if it’s truly performing? By tracking the full conversion journey in Google Analytics, you can see exactly where potential leads lose interest and make data-backed fixes. Solving a low conversion rate starts with understanding your drop-off path! 🔀 Learn more about lead generation: https://goo.gle/4gNER8F Learn more about lead reporting: https://goo.gle/4zQK0Fy
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Google Analytics reposted this
The hidden productivity killer in marketing? Constant tool switching. 📑 COMING SOON: Ask Advisor will enable seamless handoffs across your Google marketing tools, carrying your active tasks and data from one platform to the next so you can move from insight to action without interruption. Executing a single strategy shouldn’t require jumping between disconnected tabs, exporting reports, or manually transferring data. Whether you’re diagnosing a trend in Google Analytics, selecting product assets in Merchant Center, or building campaigns in Google Ads, Ask Advisor will seamlessly transition across surfaces to complete tasks in a single conversational flow. See how seamless cross-platform handoffs will optimize your workflow: 👇 🔄 1. Frictionless tool transitions: Move effortlessly between Google Ads, Google Analytics, and Merchant Center without losing active task progress. ⚡ 2. Instant action execution: Take insights discovered on one platform and immediately apply the solution in another, without manual data exports. 🛠️ 3. End-to-end task completion: Handle the cross-surface heavy lifting by pulling the right assets and data to finish complex workflows in one conversation. See how Ask Advisor will help you stay ahead. 👇
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Less digging, more doing. Dashboards in Google Analytics just got a massive upgrade 📊 We redesigned the reporting workspace around a central "+ Create" button in Reports so you can build, customize, and organize your core performance insights in seconds 🚀 As we roll out this update across all accounts over the next few weeks, here’s a preview of what’s new inside your reporting UI: 🎯 One-click creation: Start building dashboard views directly from Reports. 🖱️ Drag-and-drop flexibility: Easily resize columns, arrange metrics, and reorder cards with total design freedom. 📊 In-dashboard funnels: Access funnel visualizations directly inside your standard dashboard, no separate exploration required. 📌 Instant publishing: Save and publish straight to your Left Navigation for quick access every time you log in. Keep an eye out as we introduce AI-powered prompt capabilities to build reports for you automatically in a future drop 👀 Learn more about dashboards and explore what this update means for your daily workflows → https://goo.gle/4gSN9NI
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Google Analytics reposted this
The most expensive mistake in marketing? Forgetting what worked last month. 🫠 COMING SOON: Ask Advisor will maintain shared memory across your Google marketing tools - carrying your goals, past decisions, and performance data from one platform to the next, so it can help maximize your growth. Campaign management moves faster when your tools share institutional knowledge. Whether you’re optimizing in Google Ads, reviewing trends in Analytics, or updating your catalog in Merchant Center, Ask Advisor will bring the right information with it across surfaces, so every recommendation is grounded in what actually works for your business. See how shared memory across platforms will drive higher ROI: 👇 🧠 𝟭. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗲𝗰𝗮𝗹𝗹: Will carry your core business objectives and target audiences across tools without manual re-briefing. 📊 𝟮. 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗵𝗶𝘀𝘁𝗼𝗿𝘆: Will evaluate cross-platform data from past campaigns to guide your next optimization. 🔄 𝟯. 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝘁𝘆: Will eliminate the friction of switching surfaces by keeping your strategic context intact. See how Ask Advisor will help you stay ahead.
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Google Analytics reposted this
📣 What if building data strength didn't require jumping through a ton of technical hoops? Today, we're rolling out updates across our tagging tools to make it easier for advertisers to effectively measure website performance. In this quick video, I cover our latest updates: ✔️ Consolidated tagging tools: Manage all your measurement settings for Google Ads and Google Analytics in one place as Google Tag now integrates the advanced capabilities of Tag Manager, ✔️ Improved performance: This consolidation simplifies the data transmission process, which can result in faster website performance. ✔️ No-code event tracking: Simply navigate through a purchase just like a customer would and the technical setup is handled automatically behind the scenes. ✔️ New visual tagging: A map view showing which platforms (i.e Google Ads or Google Analytics) are capturing your performance insights, so you can spot and fix errors at a glance. ✔️ In-account update guide: Soon you’ll be able to update and optimize your Google Tag Manager containers to gain access to these features from the optimization banner in your account. (You’ll be able to preview all changes before publishing to your workspace.) We've also integrated with new partners Akamai Technologies, Cloudflare, Duda, Fastly, and Webflow to help keep your data safe and accurate! Watch the video to learn more, and check out the article linked below to update and optimize your Google Tag Manager containers. #measurement #googletagmanager #googleanalytics #googleads
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Marketing moves fast — and your data should, too ⚡ We’re updating Google Analytics to help you track performance on the go with new agentic experiences: 📱 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬: Get quick summaries at the top of your homepage highlighting key performance shifts and traffic trends since you last logged in. 💬 𝐀𝐬𝐤 𝐀𝐝𝐯𝐢𝐬𝐨𝐫: Click "Analyze this further" to dig into top-performing products, traffic sources, and next steps in an intuitive conversation with your AI collaborator. 📊 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐬: Compare your key performance indicators against anonymized industry averages to see how you stack up. Paid Media Director Kevin Marshall at Gardyn uses Ask Advisor to spot cross-channel trends faster and shift strategies sooner. See how your account is more helpful than ever: https://goo.gle/4zvIDME Try Ask Advisor in your Google Analytics account now: https://goo.gle/4x7ViDA
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Stepping out of the default settings is the best way to make your data work for your specific business goals. Breaking up your optimization into smaller, high-impact adjustments makes upgrading your reporting much more manageable. Take on our 4-week back-to-school challenge: commit to just one assignment a week to clean up your foundation, streamline your setup, and graduate to advanced cross-channel analysis. ⬇️
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There’s a big difference between someone who lands on your site or app and someone who actively engages with it. By understanding your specific audience mix, you can better tailor your content for returning visitors, pinpoint where new users might be dropping off, and fine-tune your marketing campaigns to drive higher-quality traffic. Learn more about the differences in these metrics → https://goo.gle/4g8V6Nn
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