Rocio Formentin's Work | ContraWork by Rocio Formentin
Rocio Formentin
pro

Rocio Formentin

hi human being! let's create your brand universe

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Argentina

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Argentina

CHAP.02 Barbie follows the white rabbit through the metaverse. Landing page for a crypto-native & AI-driven entertainment platform built around games, live shows, and content, designed and built in Framer in one week. Brand assets from Illustrator, motion from Framer component libraries, combined into something that actually moves the way the brand feels. As this was a pre-seed stage start-up, resources were quite tight; most of all: time. Low budget doesn't mean low impact.
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Cover image for CHAP.01 pop y2k arcade nostalgia/ barbie meets arcades. Bran...
CHAP.01 pop y2k arcade nostalgia/ barbie meets arcades. Brand identity for a crypto-native & AI-driven entertainment platform built around games, live shows, and content. The brief was simple: loud, irreverent, impossible to skip. So I leaned all the way in: neon glows, chunky type, and that specific fever dream where a pink Barbie dreamhouse walks into an arcade at 2am. Brand identity + tagline · Part 02 coming soon.
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Cover image for I went looking for beauty
I went looking for beauty inside a blockchain protocol. And there it was: the same way a mathematical diagram turns something impossibly complex into one clean gesture. Arc · web3 brand explorations.
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Cover image for What does a protocol feel
What does a protocol feel like when it moves? Nodes. Data. Signal. Speed. Four states of a system in motion. Arc · brand identity explorations for a web3 infrastructure platform.
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Cover image for Discover Celuland: Icon Design with Tech and Fashion Fusion
👋 Morning sunshine, style calls! Icon Mark breakdown + App Icon. Watch Celuland's full case study here (https://contra.com/p/Mk62g3UB-celuland-branding-case-for-tech-and-fashion-convergence?r=andromeda_journey).
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Cover image for Urban AD campaigns. Digital collages on
Urban AD campaigns. Digital collages on backlit billboards and wall posters. More than showcasing the product, the goal is to decorate the city with the brand's own identity and spark curiosity and engagement. You can check the full case study here (https://contra.com/p/Mk62g3UB-celuland-branding-case-for-tech-and-fashion-convergence?r=andromeda_journey).
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Cover image for CELULAND: Branding Case for Tech & Fashion Convergence
CELULAND: Branding Case for Tech & Fashion Convergence
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Cover image for Digital Arcana · NFT Marketplace
Digital Arcana · NFT Marketplace
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Cover image for Care.net · Healthcare Analytics SaaS
Care.net · Healthcare Analytics SaaS
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Cover image for Nexus: Global Project Management Dashboard Design
Nexus: Global Project Management Dashboard Design
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