Zadnja sprememba: 1. junij 2026 (ogled prejšnje različice)

Pogoji storitve Google Merchant Center

Kaj zajemajo ti pogoji?

Vemo, da je mamljivo preskočiti te Pogoje uporabe storitve Google Merchant Center, vendar je pomembno, da ugotovite, kaj lahko pričakujete od nas, ko uporabljate Google Merchant Center, in kaj mi pričakujemo od vas.

Ti pogoji odražajo način delovanja storitve Merchant Center, zakone, ki veljajo za naše podjetje, in politike, namenjene zagotavljanju varne in pozitivne izkušnje naših strank. Zato ti pogoji pomagajo opredeliti odnos med Googlom in vami, ko uporabljate storitev Google Merchant Center. Ti pogoji na primer vključujejo naslednje teme:

Razumevanje teh pogojev je pomembno, saj morate za uporabo naših storitev te pogoje sprejeti.

Poleg teh pogojev objavljamo tudi Pravilnik o zasebnosti.

________________________________________________

Pogoji storitve Google Merchant Center

Te pogoje storitve Google Merchant Center (»pogoji«) sklepata družba Google Ireland Limited (»Google«) in subjekt, ki podpiše te pogoje ali jih sprejme elektronsko (»trgovec«). Ti pogoji urejajo trgovčevo uporabo storitve Google Merchant Center, vključno s povezanimi storitvami, funkcijami in funkcionalnostjo (»storitve«), (i) ki so dostopne prek računov, ki jih trgovec prejme v povezavi s temi pogoji (»računi«), ali (ii) vključujejo te pogoje s sklicem (skupaj »GMC«).  

  1. Uporaba storitve GMC.  Trgovec lahko v GMC pošlje podatke, vire ali drugo vsebino (»vsebina«) na različne načine, med drugim tudi prek Googlovih API-jev. Trgovec se strinja, da bo posredoval vsebino na način, ki je v skladu z morebitnimi navodili ali specifikacijami, ki jih je Google dal na voljo trgovcu. Google bo od trgovca zahteval, da taka posodobljena navodila ali specifikacije upošteva, šele potem, ko ga bo o tem ustrezno obvestil. Google lahko da na voljo funkcionalnost, ki trgovcu omogoča izvoz, povezovanje ali prenos vsebine iz storitve GMC v drugo Googlovo storitev ali drugačno uporabo vsebine iz storitve GMC z drugo Googlovo storitvijo. V tem primeru bodo za trgovčevo uporabo take storitve veljali pogoji in določila te druge Googlove storitve, pod pogojem, da bodo za njegovo uporabo storitve GMC še naprej veljali ti pogoji. Če se trgovec odloči za uporabo nekaterih izbirnih storitev GMC, bo morda moral sprejeti ločene pogoje, specifične za te storitve.  Nekatere storitve GMC so označene kot različica »beta« ali kot kako drugače nepodprte ali zaupne (»funkcije različice beta«). Trgovec ne sme razkriti nobenih informacij iz funkcij različice beta ali o njih oziroma o pogojih ali obstoju katerih koli nejavnih funkcij različice beta.  Google ali njegovi partnerji lahko kadar koli začasno prekinejo, spremenijo ali ukinejo storitve, vključno s funkcijami različice beta.  Za namene teh pogojev izraz »partner« pomeni vsak subjekt, ki občasno neposredno ali posredno nadzira Google, ga Google nadzira ali je pod skupnim nadzorom z Googlom.

  1. Račun.  Za trgovčevo uporabo storitve GMC mora Google ustvariti in odobriti enega ali več računov.  Za preverjanje računov in občasno v povezavi s trgovčevo uporabo storitve GMC lahko Google zahteva dodatne podatke, vključno z imenom, telefonsko številko, naslovom in ustreznimi domenami pravne osebe. Trgovec je odgovoren za uporabo storitve GMC, vključno z vsem dostopom do računov in njihovo uporabo, vsebino, poslano v GMC prek računov, in varovanje uporabniških imen in gesel za račune.

  1. Pravilniki.
  1. Za trgovčevo uporabo storitev GMC veljajo (i) veljavni Googlovi pravilniki, ki so na voljo na strani https://support.google.com/merchants/topic/7286989?hl=sl&ref_topic=7259123, in vsi drugi pravilniki, ki jih Google da na voljo trgovcu in jih lahko občasno spremeni (skupaj »pravilniki«), (ii) ti pogoji in (iii) veljavna zakonodaja.

  1. V povezavi s storitvijo GMC (i) bo Google ravnal skladno s svojim Pravilnikom o zasebnosti, ki je na voljo na strani google.com/policies/privacy (in se lahko občasno spremeni), in (ii) se v veljavnem obsegu Google in trgovec strinjata z Googlovimi pogoji za varstvo podatkov med upravljavci na strani https://business.safety.google/controllerterms/ ali Googlovim dodatkom o obdelavi podatkov na strani https://business.safety.google/processorterms/ (skupaj »pogoji za varstvo podatkov«). Google ne bo spreminjal pogojev za varstvo podatkov, razen če je to v njih izrecno dovoljeno.

  1. Trgovčeva vsebina.
  1. Trgovec s tem Googlu podeljuje nepreklicno, svetovno licenco, da brez plačila licenčnin uporablja vsebino (v obsegu, v katerem je zaščitena s pravicami intelektualne lastnine) v povezavi z izdelki in storitvami Googla ali njegovih povezanih pravnih oseb, in sicer za najdaljše trajanje takih pravic intelektualne lastnine v skladu z veljavno zakonodajo. Trgovec se strinja, da lahko Google te pravice podlicencira svojim povezanim pravnim osebam in podizvajalcem, ki opravljajo storitve za Google ali njegove povezane pravne osebe, ter uporabnikom Googla ali njegovih povezanih pravnih oseb, da lahko tako vsebino uporabljajo v povezavi z uporabo izdelkov in storitev Googla ali njegovih povezanih pravnih oseb.

  1. Če vsebina, ki jo pošlje trgovec, vsebuje URL-je ali podobno vsebino oziroma če se Google prijavi na trgovčeva trženjska e-poštna sporočila in dostopa do njih, trgovec Googlu s tem podeljuje pravico do dostopa do URL-jev, trženjskih e-poštnih sporočil in vsebine, ki je na voljo prek teh URL-jev ali trženjskih e-poštnih sporočil (»cilji«) ter njihovega indeksiranja ali predpomnjenja oziroma iskanja po njih. Google lahko na primer uporabi avtomatizirano programsko opremo za pridobivanje in analiziranje spletnih mest, povezanih s temi URL-ji in trgovčevimi trženjskimi e-poštnimi sporočili.  Trgovec se strinja, da se bo vsa vsebina, ki jo Google ali njegove povezane pravne osebe zberejo iz ciljev, štela kot vsebina, kot je opredeljena v teh pogojih, in bo kot taka obravnavana v skladu s temi pogoji.

  1. Z uporabo storitve GMC trgovec pooblašča Google za uporabo vseh blagovnih znamk, storitvenih znamk, trgovskih imen, lastniških logotipov, imen domen in vseh drugih izvornih ali poslovnih identifikatorjev v povezavi z Googlovo pooblaščeno uporabo vsebine.

 

  1. Preizkušanje.  Trgovec pooblašča Google in njegove povezane pravne osebe, da (a) občasno izvajajo preizkuse, ki lahko vplivajo na trgovčevo uporabo storitev (vključno s tistimi, ki se nanašajo na cilje, kakovost, uvrstitev, delovanje, oblikovanje ali druge prilagoditve), brez predhodnega obvestila trgovcu in (b) avtomatizirajo pridobivanje in analiziranje ciljev ter ustvarijo preizkusne poverilnice za dostop do njih.

  1. Jamstva.  
  1. Vsaka stranka jamči, da ima vse pravice in pooblastila za sklenitev teh pogojev.
  2. Trgovec izjavlja in jamči, da:
  1. ima in bo ohranil pravice do podelitve licenc in dovoljenj, določenih v 4. razdelku;
  2. ne bo posredoval nobene vsebine, ki krši pravilnike, veljavno zakonodajo ali kateri koli veljavni pravilnik o zasebnosti ali krši pravice intelektualne lastnine tretjih oseb;
  3. ima vse potrebne pravice in privolitve, da Googlu da na voljo vse podatke, zbrane od posameznika, za katerega velja zaščita v skladu z veljavnimi zakoni ali predpisi o zasebnosti podatkov ali varstvu podatkov, ali o njem; in
  4. so in bodo podatki in pooblastila, ki jih posreduje trgovec (vključno z vsemi potrebnimi razkritji v zvezi z izdelki, potrebnimi za prikazovanje ponudb trgovca), popolni, pravilni in ažurni.
  1. Edina jamstva strank v skladu s temi pogoji so izrecno določena v tem 6. razdelku (Jamstva). V skladu z razdelkom 7(b) (Izjeme pri omejitvah) pogodbeni stranki zavračata vse pogoje, jamstva in druge določbe, ki niso izrecno določeni v teh pogojih (vključno z morebitnimi implicitnimi jamstvi glede primernosti za prodajo ali primernosti za določen namen).

 

  1. Omejitev odgovornosti.  V tem 7. razdelku (Omejitev odgovornosti) pomeni »odgovornost« vsako odgovornost, pa naj bo po pogodbi, odškodninski odgovornosti (vključno z malomarnostjo) ali kako drugače in ne glede na to, ali jo stranke predvidijo ali upoštevajo ali ne.
  1. Omejitve. V obsegu, ki ga dovoljuje veljavna zakonodaja in v skladu z razdelkom 7(b) (Izjeme pri omejitvah):
  1. nobena pogodbena stranka ne bo odgovorna za nobeno neposredno ali posredno izgubo prihodkov ali dobička ali morebitne posebne, posredne, slučajne ali posledične izgube (ne glede na to, ali bi jih lahko stranke na dan začetka veljavnosti teh pogojev predvidele ali upoštevale), ki izhajajo iz teh pogojev ali so z njimi povezane; in
  2. skupna odgovornost vsake pogodbene stranke, ki izhaja iz teh pogojev ali je z njimi povezana, je omejena na 25.000 EUR.
  1. Izjeme pri omejitvah. Nič v teh pogojih ne izključuje ali omejuje odgovornosti katere koli strani za:
  1. smrt ali telesno poškodbo, nastalo zaradi malomarnosti stranke ali njenih zaposlenih ali pooblaščencev;
  2. goljufijo ali goljufivo lažno predstavljanje;
  3. njene obveznosti iz razdelka 8 (Odškodovanje); ali
  4. zadeve, za katere odgovornosti ni mogoče izključiti ali omejiti po veljavni zakonodaji.

 

  1. Odškodovanje.  V obsegu, ki ga dovoljuje veljavna zakonodaja, bo trgovec branil in odškodoval Google, njegove povezane pravne osebe, zastopnike in dajalce licenc pred vsemi obveznostmi, škodo, izgubami, stroški, pristojbinami (vključno z odvetniškimi stroški) in izdatki, povezanimi s kakršnimi koli pravnimi postopki tretjih oseb, kolikor izhajajo iz ali so povezani z vsebino ali cilji trgovca, njegovo uporabo storitve GMC ali z njo povezanih storitev ali kakršno koli kršitvijo teh pogojev s strani trgovca.

  1. Prenehanje.  Google si pridržuje pravico, da na podlagi pisnega obvestila (ali z vsaj 30-dnevnim predhodnim obvestilom, če to zahteva veljavna zakonodaja) omeji, začasno onemogoči ali v celoti ali delno prekine trgovčev dostop do storitve GMC in drugih storitev, kot so opredeljene v teh pogojih, ali računov oziroma njihovo uporabo, če (a) trgovec krši te pogoje, kateri koli pravilnik ali veljavne zakone; (b) mora to storiti na podlagi pravne zahteve ali odločbe sodišča; ali (c) upravičeno meni, da trgovčevo ravnanje povzroča škodo ali odgovornost tretji osebi ali Googlu. Če trgovec meni, da je bil njegov dostop do storitve GMC, storitev ali računov omejen, začasno onemogočen ali ukinjen pomotoma, mora uporabiti postopek vložitve ugovora v pravilnikih. Trgovec lahko kadar koli prekine veljavnost teh pogojev tako, da zapre svoje račune in preneha uporabljati GMC.  

  1. Spremembe pogojev.  Google lahko kadar koli brez obvestila izvede nebistvene spremembe teh pogojev, bo pa Google zagotovil vnaprejšnje obvestilo o kakršnih koli bistvenih spremembah v zvezi s temi pogoji. Spremembe pogojev ne bodo veljale retroaktivno in bodo začele veljati najmanj 15 dni po objavi. Vendar bodo spremembe, izvedene iz pravnih razlogov ali v nujnih situacijah (kot je preprečevanje zlorab, ki se že dogajajo), začele veljati takoj po obvestilu.

  1. Veljavna zakonodaja; razreševanje sporov. Te pogoje ureja angleška zakonodaja in stranki se strinjata z izključno pristojnostjo angleških sodišč v primeru kakršnega koli pogodbenega ali nepogodbenega spora glede teh pogojev.  Če ima trgovec sedež na ustreznem območju sodne oblasti, lahko za reševanje spora z Googlom, ki nastane v zvezi s temi pogoji ali storitvijo GMC, zahteva tudi mediacijo. Trgovcu so več podrobnosti o mediatorjih, s katerimi je Google pripravljen sodelovati, in navodila, kako zahtevati mediacijo, na voljo tukaj. Mediacija je prostovoljna in ne trgovec ne Google nista dolžna sporov reševati z mediacijo, razen če to določa veljavna zakonodaja.

  1. Prevod.  Če so ti pogoji prevedeni v kateri koli drug jezik, tak prevod v največjem obsegu, ki ga dovoljuje veljavna zakonodaja, obstaja zgolj za referenco, v primeru spora pa ima prednost angleško besedilo.

  1. Razno. (a) V skladu z razdelkom 7(b)(ii) so ti pogoji celotna pogodba med strankami v zvezi z zadevno vsebino in nadomeščajo vse prejšnje ali obstoječe pogodbe v zvezi s temi zadevami. (b) Trgovec ne sme podati nikakršnih javnih izjav glede razmerja, ki ga urejajo ti pogoji (razen v zakonsko zahtevanih primerih). (c) Z izjemo Googlovih sprememb pogojev v skladu z 10. razdelkom se morata s kakršno koli spremembo teh pogojev strinjati obe strani in morata izrecno navesti, da spreminjata te pogoje. (d) Vsa obvestila o odpovedi ali kršitvi morajo biti v pisni obliki in naslovljena na pravno službo druge stranke (ali če ni znano, ali ima druga stranka pravno službo, na glavni kontakt ali drug naslov druge stranke). E-poštna sporočila so pisna obvestila. E-poštni naslov za obvestila Googlovemu pravnemu oddelku je legal-notices@google.com. Vsa druga obvestila za trgovca bodo v pisni obliki in poslana na e-poštni naslov, povezan z računom trgovca.  Vsa druga obvestila za Google bodo v pisni obliki in naslovljena na trgovčev glavni stik pri Googlu ali posredovana na drug način, ki ga je omogočil Google. Obvestila se bodo štela za izročena ob prejemu, kot bo potrjeno s pisnim ali elektronskim sredstvom. Te zahteve glede obvestil ne veljajo za vročanje sodnih pozivov, za kar namesto navedenega velja veljavna zakonodaja. (e) Nobena pogodbena stranka se s tem, da ne uveljavlja (ali da odloži uveljavljanje) kakršnih koli pravic iz teh pogojev, ne obravnava, kot da se je odpovedala kakršnim koli pravicam. (f) Če se ugotovi, da katera koli določba teh pogojev ni izvršljiva, bo ta določba odstranjena, preostanek pogojev pa bo ostal v polni veljavi. (g) Nobena od strank ne sme nobene svoje pravice ali obveznosti iz teh pogojev prenesti brez pisnega soglasja druge stranke, razen na povezano pravno osebo, vendar samo v primeru, ko (i) prevzemnik pisno privoli, da ga bodo zavezovali ti pogoji, (ii) prenositelj ostane zakonsko odgovoren za izpolnjevanje obveznosti v sklopu teh pogojev, če jih prevzemnik krši, in (iii) je prenositelj obvestil drugo stranko o prenosu. Vsak drug poskus prenosa ali dodelitve je neveljaven.  (h) Za te pogoje ni nobenih upravičenih tretjih oseb. (i) Ti pogoji ne ustvarjajo nobenih zastopništev, partnerstev, skupnega podjetja ali delovnega razmerja med strankami. (j) Razdelki 1, 4, 6–9 (vključno) in 11–13 (vključno) ostanejo v veljavi tudi po izteku ali prekinitvi veljavnosti teh pogojev. (k) Nobena stranka ali njene povezane pravne osebe niso odgovorne za neuspeh ali zamudo pri izvedbi v obsegu, ki ga povzročijo okoliščine, ki jih razumno ni mogoče nadzorovati. (l) Nič v teh pogojih ne preprečuje nobeni stranki, da bi pri katerem koli ustreznem javnem organu sprožila spore glede neskladnosti z zakonodajo. Če je ta razdelek 13(l) v navzkrižju s katerim koli drugim delom teh pogojev, velja ta razdelek 13(l).

Last modified: 1 June 2026 (see prior version)

Google Merchant Center Terms of Service

What’s covered in these terms

We know it’s tempting to skip these Google Merchant Center Terms of Service, but it’s important to establish what you can expect from us as you use Google Merchant Center, and what we expect from you.

These terms reflect the way Merchant Center works, the laws that apply to our company, and policies designed to ensure a safe and positive experience for our customers. As a result, these terms  help define Google’s relationship with you as you interact with Google Merchant Center. For example, these terms include the following topics:

Understanding these terms is important because, to use our services, you must accept these terms.

Besides these terms, we also publish a Privacy Policy.

________________________________________________

These Google Merchant Center Terms of Service (“Terms”) are entered into by Google Ireland Limited (“Google”) and the entity executing these Terms or that accepts these Terms electronically (“Merchant”).  These Terms govern Merchant’s use of the Google Merchant Center, including related services, features and functionality (“Services”) (i) that are accessible through the account(s) given to Merchant in connection with these Terms (“Accounts”) or (ii) that incorporate these Terms by reference (collectively, “GMC”).  

  1. Using GMC.  Merchant may submit data, feeds or other content (“Content”) to GMC using various means, including through Google APIs. Merchant agrees to submit Content in a manner that complies with any instructions or specifications made available to Merchant by Google. Google will only require Merchant to comply with such updated instructions or specifications after providing reasonable notice to Merchant. Google may make available functionality that permits Merchant to export, link or transfer Content from GMC to, or otherwise use Content  from GMC with, another Google service. In that case, the terms and conditions of such other Google service will apply with respect to Merchant’s use of such service, provided that Merchant’s use of GMC will continue to be governed by these Terms. If Merchant chooses to use certain optional GMC Services, then Merchant may be required to agree to separate terms that are specific to those Services.  Some GMC Services are identified as “Beta” or as otherwise unsupported or confidential (“Beta Features”).  Merchant may not disclose any information from or about Beta Features or the terms or existence of any non-public Beta Features.  Google or its Affiliates may suspend, modify or discontinue Services, including Beta Features, at any time.  For purposes of these Terms, “Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with Google from time to time.

  1. Account.  Merchant’s use of GMC is subject to creation and approval by Google of one or more Account(s).  In order to verify Accounts, and from time-to-time in connection with Merchant’s use of GMC, Google may require additional information, including legal entity name, phone number, address and relevant domains. Merchant is responsible for its use of GMC, including all access to and use of Accounts, Content submitted to GMC through Accounts and safeguarding of Account usernames and passwords.

  1. Policies.
  1. Merchant’s use of GMC is subject to (i) the applicable Google policies available at https://support.google.com/merchants/topic/7286989?hl=en&ref_topic=7259123 and all other policies made available by Google to Merchant, as may be modified by Google from time to time (collectively, “Policies”), (ii) these Terms and (iii) Merchant’s compliance with applicable law(s).

  1. In connection with GMC, (i) Google will comply with the Google Privacy Policy available at google.com/policies/privacy (as modified from time to time) and (ii) to the extent applicable, Google and Merchant agree to the Google Controller-Controller Data Protection Terms at https://business.safety.google/controllerterms/ or the Google Data Processing Addendum at  https://business.safety.google/processorterms/  (collectively, “Data Protection Terms”).  Google will not modify the Data Protection Terms, except as expressly permitted under the Data Protection Terms.

  1. Merchant Content.
  1. Merchant hereby grants to Google an irrevocable, worldwide, royalty-free license to use Content (to the extent protected by intellectual property rights) in connection with Google’s or its Affiliates’ products and services for the maximum duration of such intellectual property rights under applicable law. Merchant agrees that Google may sublicense these rights to its Affiliates and contractors performing services for Google or its Affiliates and to Google’s or its Affiliates’ users so they can use such Content in connection with using Google’s or its Affiliates’ products and services.

  1. If Content submitted by Merchant contains URLs, or similar content or if Google signs up for and accesses Merchant’s marketing emails, Merchant hereby grants to Google the right to, access, index, cache or crawl the URL(s) and marketing email(s) and the content available through such URL(s) or marketing email(s) (“Destinations”).  For example, Google may utilize an automated software program to retrieve and analyze websites associated with such URLs and Merchant marketing emails.  Merchant agrees that any content collected by Google or its Affiliates from Destinations will be considered Content and treated as such in accordance with these Terms.

  1. By using GMC, Merchant authorizes Google to use any trademarks, service marks, trade names, proprietary logos, domain names and any other source or business identifiers in connection with Google's authorized use of Content.

 

  1. Testing.  Merchant authorizes Google and its Affiliates to (a) periodically conduct tests that may affect Merchant’s use of Services (including as relates to Destinations, quality, ranking, performance, formatting or other adjustments) without notice to Merchant, and (b) automate retrieval and analysis of, and create test credentials to access, Destinations.

  1. Warranties.  
  1. Each party warrants that it has full power and authority to enter into these Terms.
  2. Merchant represents and warrants that:
  1. it holds, and will maintain, the rights to grant the licenses and permissions set forth in Section 4,
  2. it will not provide any Content that violates Policies, applicable law or any applicable privacy policies, or infringes any third party intellectual property rights,
  3. it has all necessary rights and consents to make available to Google any information collected from or about an individual that is subject to protection under applicable data privacy or data protection laws or regulations and
  4. the information and authorizations provided by Merchant (including all necessary product-related disclosures required to display Merchant offers) are and will remain complete, correct and current.
  1. The parties’ only warranties under these Terms are expressly set out in this Section 6 (Warranties). Subject to Section 7(b) (Exceptions to Limitations), the parties disclaim all conditions, warranties, and other terms not expressly set out in these Terms (including any implied warranties of merchantability or fitness for a particular purpose).

 

  1. Limitation of Liability.  In this Section 7 (Limitation of Liability), “Liability” means any liability, whether under contract, tort (including negligence), or otherwise, and whether or not foreseeable or contemplated by the parties.
  1. Limitations. To the extent permitted by applicable law and subject to Section 7(b) (Exceptions to Limitations):
  1. neither party will have any Liability arising out of or relating to these Terms for any lost revenues or profits (whether direct or indirect); or any special, indirect, incidental or consequential losses (whether or not foreseeable or contemplated by the parties at the date these Terms became effective); and
  2. each party’s total Liability arising out of or relating to these Terms is limited to £25,000.
  1. Exceptions to Limitations. Nothing in these Terms excludes or limits either party’s Liability for:
  1. death or personal injury resulting from its negligence or the negligence of its employees or agents;
  2. fraud or fraudulent misrepresentation;
  3. its obligations under Section 8 (Indemnification); or
  4. matters for which Liability cannot be excluded or limited under applicable law.

 

  1. Indemnification.  To the extent allowed by applicable law, Merchant will defend and indemnify Google, its Affiliates, agents and licensors against all liabilities, damages, losses, costs, fees (including legal fees), and expenses relating to any third-party legal proceeding to the extent arising out of or related to Merchant’s Content, Destinations, use of GMC or its related Services or any breach of these Terms by Merchant.

  1. Termination.  Google reserves the right to restrict, suspend or terminate (in whole or in part) Merchant’s access to, or use of, GMC, the Services or the Account(s) upon written notice (or with at least 30 days’ prior notice if required by applicable law) if: (a) Merchant breaches these Terms, any Policies or applicable law(s); (b) Google is required to do so to comply with a legal requirement or a court order; or (c) Google reasonably believes that Merchant’s conduct causes harm or liability to a third party or Google. If Merchant believes its access to GMC, the Services or the Account(s) has been restricted, suspended or terminated in error, Merchant should refer to the appeal process in the Policies. Merchant may terminate these Terms at any time by closing its Account(s) and ceasing to use GMC.  

  1. Changes to Terms.  Google may make non-material changes to these Terms at any time without notice, but Google will provide advance notice of any material changes to these Terms. Changes to the Terms will not apply retroactively and will become effective at least 15 days after posting. However, changes made for legal reasons or in urgent situations (such as preventing ongoing abuse) will be effective immediately upon notice.

  1. Governing Law; Dispute Resolution. These Terms are governed by English law, and the parties submit to the exclusive jurisdiction of the English courts in relation to any dispute (contractual or non-contractual) concerning these Terms.  If Merchant is based in an applicable jurisdiction, Merchant may also apply to resolve a dispute with Google arising in relation to these Terms or GMC through mediation. Merchant can find more details about the mediators Google is willing to engage with and instructions on how to request mediation here. Except as required by applicable law, mediation is voluntary and neither Merchant nor Google is obliged to settle disputes through mediation.

  1. Translation.  If these Terms are translated into any other language, to the fullest extent permitted by applicable law, such translation exists for reference purposes only, and the English text will take precedence in the event of a conflict.

  1. Miscellaneous. (a) Subject to Section 7(b)(ii), these Terms are the parties’ entire agreement relating to their subject matter and supersede any prior or contemporaneous agreements on those subjects. (b) Merchant may not make any public statement regarding the relationship contemplated by these Terms (except when required by law). (c) Except for modifications to the Terms by Google under Section 10, any amendment to these Terms must be agreed to by both parties and must expressly state that it is amending these Terms. (d) All notices of termination or breach must be in writing and addressed to the other party’s Legal Department (or if it is not known if the other party has a Legal Department then to the other party's primary contact or other address on file). Emails are written notices. The email address for notices being sent to Google’s Legal Department is legal-notices@google.com.  All other notices to Merchant will be in writing and sent to an email address associated with Merchant’s account.  All other notices to Google will be in writing and addressed to Merchant’s primary contact at Google or other method made available by Google. Notice will be treated as given on receipt, as confirmed by written or electronic means. These notice requirements do not apply to legal service of process, which is instead governed by applicable law. (e) Neither party will be treated as having waived any rights by not exercising (or by delaying the exercise of) any rights under these Terms. (f) If any provision of these Terms is found unenforceable, that provision will be severed and the balance of the Terms will remain in full force and effect. (g) Neither party may assign any of its rights or obligations under these Terms without the written consent of the other party, except to an affiliate but only where (I) the assignee agrees in writing to be bound by these Terms, (II) the assigning party remains liable for obligations under these Terms if the assignee defaults on them, and (III) the assigning party has notified the other party of the assignment. Any other attempt to transfer or assign is void.  (h) There are no third-party beneficiaries to these Terms. (i) These Terms do not create any agency, partnership, joint venture or employment relationship among the parties. (j) Sections 1, 4, 6-9 (inclusive)  and 11-13 (inclusive) will survive expiration or termination of these Terms. (k) No party or its Affiliates are liable for failure or delay in performance to the extent caused by circumstances beyond its reasonable control. (l) Nothing in these Terms prevents any party from raising issues of non-compliance with the law with any relevant public authority. To the extent this Section 13(l) conflicts with any other part of these Terms, this Section 13(l) will govern.