Identifier exists [identifier_exists]

Use the identifier exists [identifier_exists] attribute to indicate that unique product identifiers (UPIs) aren’t available for your product. Unique product identifiers are submitted using the GTIN [gtin], MPN [mpn], and brand [brand] attributes.

On this page

• When to use
• Format
• Supported values
• Minimum requirements
• Examples

When to use

Recommended for products that don’t have a GTIN [gtin], MPN [mpn], or brand [brand].

If your product is new (which you submit using the condition [condition] attribute) and it doesn’t have assigned product identifiers that meet the requirements below, you should submit the identifier exists [identifier_exists] attribute with a value of no [no] or false [false]. Note this value must be submitted in English.

Products that might not have unique product identifiers include:

• Custom goods or one-of-a-kind products, like custom T-shirts, art, or handmade goods
• Products produced before GTINs were introduced, like vintage products, antiques, books published before 1970, and other special products.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

Learn when and how to submit your product data in English

File format examples

To ensure your attribute is recognized correctly, use the formatting specific to your data source type.

Minimum requirements

Follow these guidelines to make sure you submit high-quality data for your products.

• Ensure that you only set the value to no [no] or false [false] for this attribute if you're certain that your product doesn’t have any assigned unique product identifiers. Note that the value must be submitted in English.
• Products for which the identifier exists [identifier_exists] attribute is incorrectly set to no [no] or false [false] and for which there is evidence that a unique product identifier exists, will receive a warning. Note that the value must be submitted in English.

Examples