July 15, 2026
In September 2026, Google will update the Google Merchant Center Help Center to consolidate the Shopping ads and free listings policies into a single set of Shopping policies, for improved organization and clarity.
Some policies will continue to only apply to Shopping ads, and we will clearly indicate when this is the case.
This update is intended to simplify and clarify these policies for merchants and does not introduce substantive changes to or more restrictive enforcement of the policies. Merchants should expect no additional restrictions on their product listings as a direct result of this update.