Listings should respect user preferences and comply with legal regulations. Google restricts certain kinds of sexual content in listings and destinations, which will only show in limited scenarios based on user search queries, user age and local laws where the listing is being served. Listings must not target minors.
On this page
Nudity
People or representations of people that display exposed intimate body parts, including representations that are blurred or censored is restricted to users over 18
Examples (non-exhaustive):
- Visible genitalia
- Visible female breasts
- Visible buttocks
Sexual merchandise
Examples (non-exhaustive):
- Sex toys
- Sexual enhancers
- Sexual fetish lingerie
Sexual entertainment
Examples (non-exhaustive):
- Strip clubs
- Adult film festivals
- Sexually suggestive live streaming
- Sexually suggestive role-playing games
Country-specific policy guidance
In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.
| Countries | Details |
| Algeria Bahrain Belarus Ecuador Egypt Georgia Hong Kong India Indonesia Jordan Kazakhstan Kuwait Lebanon Malaysia Morocco Myanmar (Burma) Oman Peru Philippines Russia Saudi Arabia Serbia Singapore South Korea Thailand Tunisia Turkey Ukraine United Arab Emirates Vietnam |
In these countries, Google doesn't allow the listing of adult-oriented content, including nudity. |
| Germany |
In Germany, Google doesn’t allow adult-oriented content that displays sexualized nudity of human, digital, or otherwise artificially generated models (this includes cartoons, drawings, paintings, sculptures and anime). Sex toys must not be promoted in sexualized use by such models. Content must not show the genitals or the buttocks, or have exclusive focus on these body parts, even if those body parts are censored. |
Options to fix
Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:
Product disapproval
- Read our Shopping ads policies to learn what we don't allow.
- Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
- Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
- If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
- If you remove the violating products from your feed, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
- For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
- If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
- For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
- ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
- You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
- How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
- Option 1 - Under all products
- Go to Merchant Center > Products > Needs attention.
- Navigate to the specific issue.
- Select “View fix”
- Select the option to disagree with the issue for all products.
- Review any informational prompts that appear.
- Select “Request review” to submit the appeal.
- Option 2 - Product details page
- From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
- Third-party platforms
- If you use a third-party platform to list your products, consult that platform for available review options.
- If a review or appeal is successful, the issue will disappear from Merchant Center.
- Go to Merchant Center > Products > Needs attention.
- Option 1 - Under all products
- Individual product review (if you fixed the issue)
For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue. However, we may not issue a warning for egregious policy violations.
- Read our Shopping ads policies to learn what we don't allow.
- Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
- Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
- If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
- If you remove the violating products from your feed, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
- For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
- If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
- For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
- ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
- You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
- How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
- Option 1 - Under all products
- Go to Merchant Center > Products > Needs attention.
- Navigate to the specific issue.
- Select “View fix”
- Select the option to disagree with the issue for all products.
- Review any informational prompts that appear.
- Select “Request review” to submit the appeal.
- Go to Merchant Center > Products > Needs attention.
- Option 2 - Product details page
- From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
- Option 1 - Under all products
- Third-party platforms
- If you use a third-party platform to list your products, consult that platform for available review options.
- If a review or appeal is successful, the issue will disappear from Merchant Center.
- Individual product review (if you fixed the issue)
Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.
Your account has an issue and is operating with reserved functionality, therefore your products have limited visibility. Check your email for a notice with details about the issue and steps to resolve it. Common issues include policy violations or missing account information.
- Read our Shopping ads and listings policies to learn what we don't allow.
- Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data feed. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
- Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
- If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
- If you remove the violating products from your feed, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
- For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
- If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
- For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
- ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your feed. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
- You must remove any offers that are violating our policies from your feed before attempting to appeal in bulk.
- How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
- Option 1 - Under all products
- Go to Merchant Center > Products > Needs attention.
- Navigate to the specific issue.
- Select “View fix”
- Select the option to disagree with the issue for all products.
- Review any informational prompts that appear.
- Select “Request review” to submit the appeal.
- Go to Merchant Center > Products > Needs attention.
- Option 2 - Product details page
- From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
- Option 1 - Under all products
- Third-party platforms
- If you use a third-party platform to list your products, consult that platform for available review options.
- If a review or appeal is successful, the issue will disappear from Merchant Center.
- Individual product review (if you fixed the issue)
Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.