BOISE, Idaho, April 16, 2026 /PRNewswire/ -- GetWhys today announced $5.2M in an oversubscribed funding round to accelerate the growth of its Insight-Driven GTMPlatform, which converts buyer insights into the GTM work that drives revenue.
ZoomInfo reports that successful AI integration into GTM relies on a hierarchy of Context, Timing, Targeting, and Content, emphasizing data quality over models ....
To spearhead this offensive, Boyer has appointed software executive and strategic advisor Rob Kline to lead the firm's AI Strategy and Go-to-Market (GTM) efforts ... A Strategic GTM Built on Seller ...
The 2026 State of B2B Go-to-Market (GTM) Strategy report, based on a February 2026 survey of 511 B2B professionals in the US and UK, reveals GTM is evolving from activity-driven tactics into an enterprise discipline.
2X names Emily Atkinson to a new ChiefClientOfficer role to unify strategy, execution, tech and AI and help close the execution gap for B2B marketers ... .
) You've been handed the mandate ... Regardless, the pressure is real. But CMOs aren't failing with AI because they don't understand it ... [...] ... Disclaimer ... (noodl.
Brand & GTMStrategy. In this role, Daumas will lead product marketing, brand, and go-to-market strategy across the company's expanding portfolio, strengthening how Transit Technologies brings its innovative mobility platform to market ... 21% ... .
The RGIPlatform uniquely delivers market, account, technology, intent, and contact intelligence in a single AI-driven experience to accelerate high-confidence GTM execution ... "AI in GTM simply amplifies whatever data you feed it.