Latest News for: iab

Edit

IAB Tech Lab Launches Industry Council to Address Transparency in $200B U.S. Programmatic Ad Market

PR Newswire 21 Apr 2026
"Programmatic advertising moves billions of dollars every day, but too often the people responsible for it are not sitting together to deal with the real operational problems," said Anthony Katsur, CEO of IAB Tech Lab ... SOURCE IAB Tech Lab.
Edit

Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary

PR Newswire 16 Apr 2026
Click here to access the "IAB Internet Advertising Revenue Report ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions ... Founded in 1996, IAB is headquartered in New York City. SOURCE Interactive Advertising Bureau (IAB).
Edit

Advertise across EEA with confidence: Unity becomes one of the first in-game ad networks to join IAB Europe's Transparency & Consent Framework (Unity Software Inc)

Public Technologies 15 Apr 2026
) We're excited to announce that Unity is now an approved participant in IAB Europe's Transparency & Consent Framework (TCF), ...
Edit

IAB Tech Lab Announces Dynamic Traffic Engine Donation from Amazon Ads to Improve Bidstream Efficiency

PR Newswire 15 Apr 2026
The initiative will be developed as part of IAB Tech Lab's Open Source Project. . "The donation of the Dynamic Traffic Engine is a massive leap toward a curated, hyper-efficient programmatic supply chain," said Anthony Katsur, CEO, IAB Tech Lab.
Edit

IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era

PR Newswire 14 Apr 2026
The new IAB guidance defines strategic operating models that commerce media organizations can adopt based on their business objectives, including ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.
Edit

Client-Side Beaconing, IAB Open Measurement, and SVTA Standardization: A Joint Approach to Monetizing OTT Dynamic Ad Insertion (ATEME SA)

Public Technologies 09 Apr 2026
) Dynamic ad insertion (DAI) has become the backbone of OTT monetization, and the industry is now evolving beyond server-side signals to strengthen measurement credibility with buyers ... Disclaimer ... (noodl.
Edit

PMG Integrates IAB Tech Lab AAMP Standards Into Alli Operating System

PR Newswire 07 Apr 2026
"Agents only create value when they can work together across platforms, partners, and workflows," said Anthony Katsur, CEO of IAB Tech Lab ... Board members and companies are listed at https.//iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/.
Edit

Magister Energy-Consulting GmbH Launches IAB Storage Model

Norfolk Daily News 03 Apr 2026
HAMBURG, GERMANY / ACCESS Newswire / April 3, 2026 / Magister energy-Consulting GmbH introduces tax-optimized battery ... .
Edit

IAB Tech Lab Releases Food Item Classification Framework (FICF 1.0) to Standardize Culinary Data Infrastructure

PR Newswire 01 Apr 2026
NEW YORK, April 1, 2026 /PRNewswire/ -- The IAB Tech Lab today announced the release of the Food Item Classification Framework (FICF) 1.0 for public comment ... CEO at IAB Tech Lab ... SOURCE IAB Tech Lab.
Edit

TUBI TURNS PASSION INTO PERFORMANCE AT IAB NEWFRONT

The Berkshire Eagle 25 Mar 2026
Announces New Interactive Ad Formats Including Scene Sense, Interactive Pause Ads and Connected Conversions ....
Edit

LatiNation Media Unveils ‘Cultura at Full Volume’ at 2026 IAB NewFronts

Nasdaq Globe Newswire 25 Mar 2026
LatiNation Media, the independent Latino-owned English-language media network creating content by Latinos for everyone, unveiled its boldest content slate ... .
Edit

Kochava Announces Open-Source StationOne AI Workspace using IAB Tech Lab’s AAMP Buyer Agent

Nasdaq Globe Newswire 24 Mar 2026
Kochava and IAB Tech Lab announced a landmark engagement. An open source workspace within Kochava’s StationOne™ platform as it emerges from closed beta ... .
Edit

Tubi Turns Passion into Performance at IAB Newfront (Fox Corporation)

Public Technologies 24 Mar 2026
). Announces New Interactive Ad Formats Including Scene Sense, Interactive Pause Ads and Connected Conversions ... An Advertiser's Paradise,' at IAB NewFronts in New York, hosted by Tiffany Haddish ... NEW INTERACTIVE AD FORMATS. Scene Sense ... Deestroying.
Edit

IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media

PR Newswire 17 Mar 2026
"Commerce media has become central to enterprise growth, and expectations have never been higher,"  said David Cohen, CEO, IAB ... In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.
Edit

IAB Tech Lab releases CoMP protocol for AI content licensing

The Times of India 11 Mar 2026
IAB is the global digital advertising ...

Article Search

tools
×
×
×
×