DevHub is a website platform built specifically for franchise and multi-location brands, plus the team to design, build, migrate, onboard, and support you long after launch. You get one place to manage your entire web presence and a partner that knows franchise complexity. 18+ years in business, 300+ brands launched, zero failed launches.
DevHub is built for scaling franchise and multi-location brands that have outgrown WordPress, Scorpion, Webflow, or their current agency setup. We work best with brands in the 25 to 200+ location range, though we support systems with several thousand locations.
We see the most demand from home services, health and wellness, senior care, automotive, and other franchise-heavy verticals. We work with single- and multi-brand franchisors, as well as PE-backed portfolio companies.
With 300+ brands launched, DevHub powers franchise systems across home services, health and wellness, senior care, automotive, and other franchise-heavy verticals. A few you might recognize: Homefront Brands, K9 Resorts, Authority Brands, Batteries Plus, and Honest-1 Auto Care, among many others. See more on the Brand Leaders Choose DevHub page.
Multi-brand and portfolio franchisors usually inherit a mess: five or more brands running on multiple CMSs, with separate agencies, separate reporting, and separate workflows. It stacks up into real operational drag. Shared teams have to learn multiple systems, analytics never roll up, and costs duplicate across vendor contracts.
DevHub puts every brand on one platform, with brand-level templates, role-based governance, and a single dashboard for the whole portfolio. Each brand keeps its own identity. Your team stops managing multiple systems and starts managing one.
The strategic move for portfolio franchisors is to standardize the website platform, and plug in best-in-class vendors everywhere else: CRM, scheduling, reviews, paid media. That's where you get speed, flexibility, and control without locking the whole portfolio into a single all-in-one vendor.
A CMS purpose-built for franchise scale, with the tools you need to run corporate pages, local franchisee sites, location finders, and franchise development pages from a single dashboard.
Some of what comes with the platform: bulk editing across hundreds or thousands of locations, custom fields, reusable templates, localization controls, drag-and-drop page building, role-based franchisee access, service area mapping, geolocation, SEO-optimized directories, and an open API. We also offer 80+ native integrations and growing.
Neither. DevHub focuses only on the website foundation because no single vendor can be great at every part of marketing. All-in-ones try to do too much, which creates gaps and locks you into one provider's pricing, tools, and timelines.
We stay specialized so you keep the freedom to choose the best partners for SEO, paid media, CRM, reviews, and everything else. DevHub plugs into your stack instead of replacing it.
No. DevHub is its own platform, built and maintained in-house by our U.S.-based team. We don't outsource our technology because we are the technology.
Generic CMSs like WordPress, Webflow, and Sitecore weren't designed for franchise complexity. DevHub was. That means scale, structured content, localization, fast rollouts, franchisee permissions, and the workflows traditional CMS tools struggle with are all native to the platform.
Actually the opposite. DevHub is an open CMS. You're never locked in. You can self-serve, have us manage it, run headless or API-driven, or go hybrid. Your existing vendors, agencies, and martech stack all plug in.
We can support either technically, but we recommend subdirectory for most franchise brands.
The reason is SEO authority. Subdirectories keep all of your location traffic flowing back to the root domain, which strengthens overall authority and helps every location rank better. Subdomains fragment that authority across hundreds or thousands of separate properties, which is one of the biggest reasons WordPress multi-site setups underperform at scale. If you've inherited a subdomain structure through acquisitions, we have a clear path for consolidating without losing SEO equity.
Pricing depends on the size of your system, the number of brands, and how much we're building. Implementation projects start around $15K for local pages on an existing site and run into the six figures for full multi-brand enterprise builds. Most franchise brands in the 25 to 200+ location range land somewhere in the middle.
There are two parts: a one-time implementation cost and an ongoing per-location cost after launch. The per-location piece covers continuous platform innovation, integration management, hosting, and direct access to our U.S.-based team. It's the reason your DevHub site won't be four years old four years from now.
Per-location pricing tiers down as you scale. For a real number, the fastest path is a quick scoping call.
All-in-ones bundle your website with SEO, paid media, reviews, and other services. It looks convenient, but it locks you into one vendor's tools, pricing, and priorities. If they're great at paid media but average at websites, you're stuck with both.
DevHub focuses on the website foundation and keeps the platform open so you can work with the agencies and tools that perform best for you. We stay objective because we don't sell the services that surround the website.
You can build a website on these general purpose platforms, but they're not sustainable for the scale and complexity of franchise multi-location brands. WordPress sites start falling out of date the day they launch and need constant plugin updates, security patches, and developer time to keep running. The technical debt builds until you're rebuilding the whole thing every three or four years.
DevHub is a franchise-native website platform, purpose-built for multi-location scale and complexity. You're always on the latest version, which keeps your sites ready for changes in Google, AI, and consumer behavior.
Many brands move from generic CMSs to DevHub so they can stop worrying about their websites and focus on growth.
They could, but you'll likely run into the same frustrations many DevHub customers had before switching. Most franchise brands ask their agencies to do too much. When one vendor is responsible for SEO, paid media, listings, reviews, call tracking, scheduling, and the website, the website rarely gets the depth or long-term focus it needs. Something has to give, and when it does, you have limited flexibility to fix it because the site is tied to one agency's developers and timelines.
DevHub focuses only on the website foundation so you stay free to choose the best partners for everything else.
No. DevHub partners with agencies and marketing providers, we don't replace them. We regularly work alongside many of the top agencies and providers in the franchise and multi-location marketing space across paid media, reviews, listings, and more. We're happy to recommend partners we've seen perform well.
Through role-based permissions, those partners can be given scoped access to manage your website on your behalf, without compromising brand standards or corporate control.
The website is the foundation that everything else runs on top of. Your agencies do the work they're built to do, and DevHub gives them a stable, scalable platform to do it on.
Yes. DevHub is an open platform with 80+ native integrations across analytics, CRM, scheduling, call tracking, reviews, and other core parts of a franchise marketing stack. If a tool isn't natively integrated, our open API can connect it.
You bring the vendors and systems you already use. DevHub plugs them in.
Brands that move to DevHub see stronger lead flow, higher quality local traffic, and faster execution of updates, launches, and campaigns. Corporate teams get clearer visibility and easier system-wide management. Franchisees get fast, reliable, conversion-focused sites that reduce the daily frustrations they had with the old setup. Local visibility improves as well, thanks to structured content and consistent location data across the system.
The combined result is a website foundation that lifts operational performance and supports growth without the rebuild cycles brands hit on WordPress or agency-built sites.
DevHub gives franchise brands a structured, scalable foundation that search engines and AI models can read clearly. Local content, location data, and schema are built into the platform, which removes the duplicate content issues and inconsistent metadata that hold most multi-location sites back.
Site architecture is clean, Core Web Vitals are strong, and every site stays on the latest version of DevHub. That matters more than ever now that ChatGPT, Claude, Perplexity, and Google's AI Overviews are pulling answers from structured, well-maintained sources. Brands on outdated WordPress builds or agency sites are optimizing for a search world that's already changed. DevHub keeps you current.
Yes. DevHub removes the manual work that slows franchise systems down. Corporate teams roll out updates, campaigns, and compliance changes instantly across every location. No developers needed, no one-off edits to keep sites current. New franchisee sites launch in days instead of weeks.
Less overhead for your team. Faster execution for your agencies. Fewer support requests from frustrated franchisees.
Franchisees get conversion-optimized local pages that work as a real foundation for lead generation and digital marketing. Pages are fast, accurate, and built on the latest local SEO and AI search foundations, so franchisees aren't stuck with outdated sites that quietly hurt their business.
Through role-based permissions, franchisors can choose how much franchisees manage themselves: services offered, promotions, photos, blogs, testimonials, all within brand-safe parameters. Corporate keeps control of the brand. Franchisees get a real website they can build on for years.
Every brand gets its own distinct design. Within that, each location page or microsite is independently customizable: hero copy, local imagery, service areas, CTAs, promotions, photos, testimonials, blog content, and other market-specific details. Corporate sets the guardrails. Franchisees or their agencies work within them.
This is the real difference between cookie-cutter location templates and a system built for actual local differentiation. Your franchisees aren't getting a clone page with their address swapped in. They're getting a real local site that reflects their market while you keep brand consistency intact.
No. After 18+ years and 300+ brand launches with zero failed launches, our migration process is built to take the risk out of moving platforms. SEO protection is built in from day one, parallel environments keep your old site live until the new one is verified, and every URL and piece of metadata is mapped and validated before launch. We back it with our Zero-Downtime Guarantee.
Every launch follows our LAUNCH Framework: Leverage, Architect, Unify, Navigate, Craft, Handoff. It covers everything from discovery through go-live, managed end to end by our team. You'll always know what's happening, who owns what, and what's next.
Most DevHub builds launch in 3 to 6 months. Local pages on an existing site can launch in 4 to 5 weeks. Multi-brand enterprise builds with custom integrations run closer to 6 months.
Variables that move the timeline: number of brands and locations, custom template count, integration complexity, and how fast your team turns around content and approvals.
For a real timeline tied to your scope, the fastest path is a quick scoping call.
Two reasons we can stand behind it: real proof and a real process. Brands that migrate to DevHub from all-in-one platforms consistently see zero drop in traffic on Day 1. That's a track record across 300+ launches, not a marketing promise.
How we do it: every URL on your existing site gets mapped to its new home, with a full 301 redirect map at the server level so SEO equity carries over. Old and new environments run in parallel during cutover. We monitor for 48 hours post-launch with a rollback path ready if anything looks off.
Nothing changes without a redirect in place. That's our Zero-Downtime Guarantee.
DevHub manages all hosting by default on Rackspace and AWS. Infrastructure, security, and maintenance are handled by our team. This isn't something you have to own or worry about.
DevHub customers are never on their own. From day one, you have a dedicated Customer Success Manager and a 100% U.S.-based team that knows franchise complexity. Onboarding is hands-on, training is customized to your team, and platform support is available by email or phone. Quarterly roadmap reviews keep you ahead of what's coming, and your CSM stays in regular contact to share insights, spot opportunities, and make sure we're focused on what matters most to your business.
Support can adapt to how involved your team wants to be. Whether you prefer Do It Yourself, Do It For Me, or a Hybrid model, we adjust accordingly.
Most websites start falling out of date the day they launch. Search algorithms shift, AI tools take over more queries, accessibility standards change, security threats evolve. On WordPress or an agency-built site, that means another rebuild every few years.
The Future Proof Guarantee is our commitment that DevHub adapts to those changes for you, at the platform level. No version upgrades to schedule, no plugins to babysit, no rebuild cycle. Your sites stay current. You stay focused on growing the brand.
Yes. DevHub is built for franchise and multi-location scale, whether that means adding locations, adding brands, or both. One brand with 20 locations, a portfolio with thousands of locations across multiple brands, or anything in between, the platform performs reliably as you grow. Teams can roll out hundreds or thousands of new sites, pages, or updates at once using bulk tools, without slowing performance or adding operational overhead.
As you add brands, you're not adding systems. Every brand lives on the same platform, in the same dashboard, with the same team supporting it. DevHub supports growth without forcing rebuilds, replatforming, or added complexity as your network expands.
You stay in control. You retain full ownership of your content, design, data, and domains, and we provide offboarding support to make the transition smooth. DevHub is here to give you flexibility, not take it away.