Location: Stockholm, Sweden
Age: 51
Title: Senior Design Strategist • Communication theorist • Digital Ethics Advisor
Byline: Writer, educator and advisor in digital ethics, author of Digital Compassion.
Occupation: Independent consultant, educator and writer in UX, design, accessibility, digital strategy, AI and ethics
Mission: Making tech services safer and more caring
Photos
Bio
Per Axbom is a Swedish communication theorist and digital designer born in Liberia. His international upbringing, early 80s interest in computing and passion for responsible innovation has fostered a deep concern for human rights in the digital space.
Starting out in the mid-90s, Per has been an early internet adopter, blogger, podcaster and teacher of web trends. He began advocating for online accessibility and a compassionate mindset in service design more than 20 years ago. And by way of his natural curiosity Per has developed a unique and powerful skillset of using digital tools to facilitate creative work and communication.
As an educator, speaker and consultant on the many aspects of digital ethics and design strategy, he finds joy in helping organisations tame the moody powers of digital – and in unmasking deceptive marketing. Per wants you to discover and master new and fun ways of working with tech for improved wellbeing and personal growth.
"It's not progress because it's quicker. Task completion is not the same as goal fulfillment."
– Per Axbom
Blogs: axbom.com & axbom.se
Books: Digital Compassion and AceAwe
Social: LinkedIn, Fediverse and Bluesky
Recommended reading: The Elements of Digital Ethics
Profile photo
Often requested by conferences.
Photos
Download the high-res photos via Dropbox. Crop as needed.
Photographer: Simon Axbom
Close-up photos of Per Axbom standing in front of a lake